The Value of Free Internet Comparison Tools

With Australian firm Pixel Capital's purchase of creditcard.net for almost $140k USD, it is clear that the free online tools (to drive traffic, and ultimately, business) is an extremely valuable tool. The company offers a free version of an online financial tool that can be used for tracking purchases and expenses, and monitoring other financial activity in one's everyday life. With the ownership of the credit card.net website, Pixel Capital can now target the traffic that utilizes those free online financial tools with targeted offers and advertisements. Additionally, the company can provide promotions and opportunities for users seeking specific financial services, and pair their offerings with those needed by the users of the free online tools. An excellent idea, and a good strategy as discussed in class, aimed at increasing qualified traffic for the purpose of ultimately driving users that are qualified and perfect candidates for the financial services.

http://techcrunch.com/2011/09/26/australian-company-buys-creditcard-net-for-138000/