There are a lot of debates about why Facebook attracts so much attention. First of all, it is not the only one social media platform and, second, it is not the only website we go to when online. Some people believe that such strong attachment to Facebook is because of its name.
A study conducted recently showed that people have a very strong emotional response to Facebook. Out of three, Facebook was the first in terms of attention, emotional engagement and memory retention.
The secret, as some people believe, is in the word 'face'. People associate a word 'face' with human face and feel more interested. Another study has shown that people spend disproportionally more time on reviewing newsfeed and photos on Facebook than on other activities. A human face is very important for people because they somehow can connect it to themselves. Everybody has a face (not surprisingly) and is likely to compare other faces to his own one. Moreover, scientists believe that children from very young ages start to distinguish human faces and form some kind of perception of them. In an experiment conducted among 84 adults wired with EEG sensors it was discovered that participants got more excited about Facebook when it came to emotional emgagement.
A study also showed that whenever respondents see a familiar face their excitement even increases. No matter whether it is a friend or a celebrity people are more likely to react more actively than when they see unfamiliar face. Even an ad by Facebook was scored higher than one from Visa.
People respond to the word 'face' vividly, they associate it with themselves and feel personal engagement with the brand.
A study conducted recently showed that people have a very strong emotional response to Facebook. Out of three, Facebook was the first in terms of attention, emotional engagement and memory retention.
The secret, as some people believe, is in the word 'face'. People associate a word 'face' with human face and feel more interested. Another study has shown that people spend disproportionally more time on reviewing newsfeed and photos on Facebook than on other activities. A human face is very important for people because they somehow can connect it to themselves. Everybody has a face (not surprisingly) and is likely to compare other faces to his own one. Moreover, scientists believe that children from very young ages start to distinguish human faces and form some kind of perception of them. In an experiment conducted among 84 adults wired with EEG sensors it was discovered that participants got more excited about Facebook when it came to emotional emgagement.
A study also showed that whenever respondents see a familiar face their excitement even increases. No matter whether it is a friend or a celebrity people are more likely to react more actively than when they see unfamiliar face. Even an ad by Facebook was scored higher than one from Visa.
People respond to the word 'face' vividly, they associate it with themselves and feel personal engagement with the brand.
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