The number of tablet users is increasing rapidly, and
marketers are looking for ways to adapt. Many have developed ads for tablets,
and some have been even braver to venture into interactive ads.
Interactive ads have demonstrated higher levels of
involvement and greater time spent on ads (31% more time). In the article TabletAds Perform Better with Interactivity,
we can see how viewers of ads appreciate the interactivity and features in
interactive ads, more than they like dynamic ads or static ads.
This and further studies will eventually lead marketers and
brands to consider more interactive ads development for tablets and smartphones
which are becoming mini tablets.
Get viewers intrigued and involved. Boost their creativity
and awaken their wishes. Let them be part of the process. Let them play.
No comments:
Post a Comment