Everybody agrees that the advertising opportunity online is huge, but big brands and large corporate organizations are still weary of new monetization tools. In traditional marketing, before the digital age, advertising revolved around trading dollars for an audience. However, advertisers have understood that in the digital age, this recipe no longer works.
Social media and inbound marketing are still extremely novel and although there are billions of people on social networks, companies seem to be risk averse and are not fully embracing this trend organizationally. Allen Bonde, the CMO of the Pulse Network, and the organizer of multiple digital marketing conferences in the US, shares his key tips on how to succeed at online marketing today by reaching both the tech-savvy early adopters as well as the newbies. His main insights are the following:
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Social media and inbound marketing are still extremely novel and although there are billions of people on social networks, companies seem to be risk averse and are not fully embracing this trend organizationally. Allen Bonde, the CMO of the Pulse Network, and the organizer of multiple digital marketing conferences in the US, shares his key tips on how to succeed at online marketing today by reaching both the tech-savvy early adopters as well as the newbies. His main insights are the following:
- Use email as the delivery mechanism for the rich content you are creating, it will act as an amplifier to your social strategy.
- Develop content that is concise but effective.
- Make sure you embrace an integrated digital strategy that includes mobile, social and email.
- The key to inbound marketing is the importance of creating great content to attract potential customers to you.
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