Last week I posted about the Pope
signing up for a Twitter account. Another big personality has now embraced
social media in a personal way – the White House! This morning the executive
branch expanded its social media presence by getting involved on the
photo-based sharing site, Pinterest. As we discussed in class, Pinterest is a
primarily female (~80%) website that enables users to “pin” images into
collections and lists of favorites and aspirational dream boards. Kind of like
scrapbooking online with a bit of a commercial edge in many cases.
Realizing that people are eager for a more personal look
into the White House and the holidays
are a popularly trending topic on Pinterest, the White House kicked off its
Pinterest boards with a photo of Bo, the family dog. More to come… :)
For a full article: http://www.washingtonpost.com/blogs/arts-post/post/the-white-house-now-on-pinterest/2012/12/10/27bef284-42fe-11e2-8e70-e1993528222d_blog.html
For the Pinterest account: http://pinterest.com/whitehouse44/
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