We have many social network update requests when browse the
web. For example, we get requests from music site Pandora to ask whether we
would like to share our music preferences to Facebook. Most of time, we choose
to ignore these requests, keeping our internet habits to ourselves.
A game called “Candy Crush” is doing a great job of
persuading its players to use its social media tools. If you use Facebook, I’m sure you’ve heard about it by now from many of your Facebook
friends. I, myself, can attest to the effectiveness of these constant requests
to play the game. After a few months, I eventually got curious what it was all
my friends were playing and tried it myself. This is the power of social media.
Candy Crush is a game that you can play anywhere from computer or phones. It
starts off easy, but gets progressively harder and more addictive. This is
where their social media tactics come into play. If you lose a level, you have
to either pay to continue playing or ask your Facebook friends for more lives.
Most people choose the latter option. Most people aren’t very interested in
sharing their activities with their friends, but will not hesitate to if it can
save them money. It’s such a great digital marketing strategy.
No comments:
Post a Comment