A recent eMarketer report, The Effectiveness of Geotargeted Mobile Ads: Location Data Pumps Up Performance, discusses the importance of mobile advertisements that use GPS data to target customers based on their exact location. There are many ways to geotarget on a mobile device: mobile display ads, mobile search ads, text messages, push notifications and in-app messages. Not surprisingly, in terms of pricing for geotargeted ads, the more exact the targeting, the more expensive the inventory. Although total ad spending is still relatively small for these so-called "local" mobile ads, it is expected to grow to nearly $725 million by the end of this year, twice the amount spent last year:
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