My greatest nemesis on the internet is the 30 second ad that is standing directly between me and that funny cat video I desperately want to watch. My biggest decision of the day: will the last 15 seconds somehow justify the 15 seconds I already wasted or should I just accept the sunk cost and move on?
Well, one company has finally noticed my struggle and did something about it. Geico has developed a new internet video campaign that tells me everything I could possibly want to know in the first 5 seconds and if I choose to keep watching I am rewarded with an adorable dog eating food off the table or some other attempt by Geico to be cute.
Here is one of those ads:
These ads aren't quiet as clever or as funny as ESPN but at least I watch them without completely regretting my decision. Well done Geico for finally doing something about how we consume ads on youTube and developing a tailored strategy to the channel.
http://goo.gl/Liayuh
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