Basic Attention Token or BAT has increased in value recently as more retailers are accepting it as a form of payment. BAT has had an impressive year, surging about 50% in the past week and 700% year-to-date, spiking to $1.85 this past week. So why the spike? This past week Regal Cinemas announced that it will accept BAT as a form of payment at its movie theatres for ticket and snack purchases. Other reasons for the surge include the expanding popularity of Brave and its challenge to Google Chrome. Brave gives users control over ad frequency, ad scheduling, and control how much or little information they provide to brands. Users earn BAT by selectively choosing to view ads. This behavior is likely very attractive to advertisers because this selection shows high intent from customer. This is likely not an immediate threat to traditional browser advertising models, but this recent growth should be concerning to Google and others. Not only because more retailers may begin to accept BAT as a form of payment but also given that Web3, specifically the terms crypto and block chain, are expanding outside of the niche technology world and into the mainstream consciousness.
Source: https://marketrealist.com/p/basic-attention-token-bat-price-prediction-10-dollar/
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