MOBILE AD SPEND LEAPT 23% in 2021, ON TRACK TO HIT $350B
THIS YEAR
While it is not
a secret that people are spending more time than ever before on mobile apps (also
driven by the pandemic) as a result, mobile-first strategy is becoming
vital for marketers to thrive within the renovated society. Few stats can help framing the
transformation: ad spending grew 23% in 2021 with respect the prior year
reaching $295 billion….going for $350 this year; consumers globally
spent 3.8 trillion hours on mobile in 2021 and 70% of these on social,
video and photo apps (TikTok and Facebook being the top ones) and, finally, consumers’
spending across app stores grew 19% in 2021 hitting $170 billion.
These figures clearly show how the mobile device became the tool we shop, we pay and entertain ourselves with, turning into the best place for brands to target customers. Despite someone may think that mobile is the place to be “for the future”, that successful companies have captured the trend years ago and they thrived even more through the past two years of pandemic. The “followers” need to adjust fast and catch up quickly in order to survive and surf the big wave.
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