https://www.forbes.com/sites/forbesbusinesscouncil/2022/03/22/digital-marketing-how-far-weve-come-and-how-far-we-have-to-go/?sh=61679e9e83c0
What I found the most interesting about this article was how consumers are taking back control. This is something we’ve seen recently with cookie regulations, Apple’s opt-in notifications and the increase in and popularity of ad blocking tools and browsers like DuckDuckGo that prevent ads. Movies like ‘The Social Dilemma’ have helped increase people's awareness and have increased consumers’ understanding of ads. I also feel it has altered the way they look at and interact with social media. As people become more aware of how they are being tracked and digital privacy laws increase I feel most will want to opt out of being served ads.
While having the control back in the users hands will be great, there needs to be more education of consumers. The average person does not know what a cookie is or what information of theirs is potentially being shared nor what they are really accepting what they ‘accept cookies’. Marketers are still able to capitalize on that lack of understanding. With increased understanding and regulations it will make it harder for digital marketers to access their target customer base. The writer of this article felt optimistic about the future of digital marketing. I think it will become more challenging as a marketer to meet customers where they are.
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