We used to think that the key players in the social media markets were determined... and the leaders or key players were determined... That was the duppolu betweekn Facebook and Twitter... whcih was recently challenged by the introduction of Google +... and now challenged by MOBAGE.. This social network combines mobility with social networks + games... how cool is that? Mobage just announed its entrance to the US through AT&T and android phones. How this would challenge facebook monopolity on social media gaming withkey advantages such ass FarmVille and others... Now, Mobage will offer its product through Android Markets and will allow consumers to download new games nad updates, post scores and even play among each other. The last one been a great difference with Facebook Gaming applications. Is this going to dethroune angry bird or cut the robe among others big successes...? how will ipod react to this benefit to androids?
A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Showing posts with label Social Gaming. Show all posts
Showing posts with label Social Gaming. Show all posts
Thursday, August 04, 2011
Friday, July 15, 2011
Video Game Giant Goes Social
In an attempt to capture some of the social gaming market, Electronic Arts has acquired PopCap Games, a maker of online games such as Bejeweled and Plants vs. Zombies. EA is one of the largest video game publishers in the world and has been a pioneer in the console gaming market. It's interesting that they acquired another company to bolster their social gaming presence instead of creating their own department in-house. You would think with the resources they have, it would let itself to the creation of online content. The deal was worth about $750M in cash and stock.
Here is the full press release:
http://dealbook.nytimes.com/2011/07/12/electronic-arts-to-buy-popcap-games/?scp=2&sq=electronic%20arts&st=cse
Here is the full press release:
http://dealbook.nytimes.com/2011/07/12/electronic-arts-to-buy-popcap-games/?scp=2&sq=electronic%20arts&st=cse
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