In a country that is just warming up to the concept of e-commerce. I am excited to see how the support of Facebook for the Digital India Initiative will change the way products are marketed. Indian firms still allocate a much larger part of their budget to traditional advertising mediums like television.

PM Narendra Modi was at the Facebook HQ on Sunday, Sept 27th where he and Mark Zuckerberg answered questions about this initiative at the town hall meeting.


http://thelogicalindian.com/news/we-support-pm-mods-digital-india-vision-but-not-facebooks-version-of-digital-india-free-basics/

http://mashable.com/2015/09/27/zuckerberg-modi-townhall/#pdt8HNufFSqs

Instagram's newest addition

Over the summer, Instagram added sponsored advertising to their services. I was very annoyed by it and didn't like this suddenly surge in completely irrelevant ads on my Instagram. I wasn't sure if these ads were even doing what the companies pumping valuable marketing money into these were accomplishing what they needed to.

Then I read this article about how this kind of advertising could make an impact on the non-profit world. As someone who is very keen on discovering new organizations that I could be involved with and also creative ways in which these kinds of organizations can build awareness and donations.

https://www.linkedin.com/pulse/instagram-gets-advertising-what-can-mean-your-nonprofit-wayne-elsey?trk=pulse-det-nav_art