Glam Media figured out a way to make money off of tweets by hosting a twitter widget on its own web site during Sunday night's Oscars. The widget streamed tweets that were filtered by freelance curators hired by Glam, and then further edited by Glam entertainment editors. Glam was able to sell sponsorship of the widget to women's beauty brand Aveeno. The service, called gWire, is being expanded to include streams from FriendFeed and Facebook. We can expect Glam and other ad networks to offer similar status update/commentary streaming during other events watched by mass audiences in the future. Touting editing and curating tools will surely help to secure sponsorship from brand conscious advertisers.
More information can be found on VentureBeat: http://venturebeat.com/2009/02/22/glam-edits-oscars-twitter-feed-and-makes-money/
Showing posts with label microblogging. Show all posts
Showing posts with label microblogging. Show all posts
Wednesday, February 25, 2009
Friday, November 30, 2007
Hyper-connected generation rises
Hyper-what?
that's right. we're part of a new generation, well those kids just younger than us at least. People are becoming hyper connected. That means every part of your daily activity can now be shared with your friends. From when you wake up to what you're eating, where you're going out, what TV station you're watching when, and when you are asleep.
This may seem a bit bizarre from the view point of do you really want people to know so much about you. But human psychology tells us that we do have a need for other people to feel connected to us, and whether this is at a superficial level or not. Jaiku is one such "microblogging" service that allows friends to inform each other of their activities across a range of devices. Comments can be sent and received via a cell phone or the web.
See for more details: http://news.bbc.co.uk/2/hi/technology/6637865.stm
http://news.bbc.co.uk/2/hi/technology/6637865.stm
that's right. we're part of a new generation, well those kids just younger than us at least. People are becoming hyper connected. That means every part of your daily activity can now be shared with your friends. From when you wake up to what you're eating, where you're going out, what TV station you're watching when, and when you are asleep.
This may seem a bit bizarre from the view point of do you really want people to know so much about you. But human psychology tells us that we do have a need for other people to feel connected to us, and whether this is at a superficial level or not. Jaiku is one such "microblogging" service that allows friends to inform each other of their activities across a range of devices. Comments can be sent and received via a cell phone or the web.
See for more details: http://news.bbc.co.uk/2/hi/technology/6637865.stm
http://news.bbc.co.uk/2/hi/technology/6637865.stm
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