Paidcontent has interesting commentary by internet ad execs on a "comment made at the Interactive Advertising Bureau's annual conference by Martha Living Stewart Omnimedia's Wenda Harris Millard (pictured, above, left) warning that media companies were selling web inventory like "pork bellies."
This brings up three interesting points related to ad networks:
1. As ad networks and exchanges increase in size and usage, we can expect increased trading and liquidity of product, and we can expect to see at least some of this inventory trade and act like commodities
2. I like the idea of investing and trading in ad's and prophesize hedge funds buying up super bowl and christmas ad inventory ahead of time to flip it for a profit
3. I am intrigued by the idea of internet ad inventory value creation through exchange activity, i.e., going around to different networks and exchanges, buying certain types of inventory, packaging it all together, and selling it for a premium
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