We have seen in class last week that cyworld is a popular Korean social networking site. In fact it is, with some young Koreans obssessed with their cyber life on the site, checking whether they have recieved new messages and how many people have visited their "minihompies." Nearly everyone who uses the internet in the country is a member of this site. (see http://www.businessweek.com/magazine/content/05_39/b3952405.htm)
Cyworld has also launched an American version a few years ago, which I guess is not doing well. When it entered, someone thought it might grow enough to compete with MySpace,(see: http://mashable.com/2006/03/30/cyworld-us-will-it-topple-myspace/) but it seems as US Cyworld had failed to entice the Amercians who were already familiar with MySpace or Facebook. Probably many Americans wouldn't even have heard of the US Cyworld. Clearly, this leads me to think that the success of a social networking website is definitely based on your networks on the site. You join and stay in the networking sites where your friends are. Since not many have even heard of US Cyworld, although another version of it is the most popular elsewhere, not many join it!
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