On the day that Yahoo announced another rejection to Microsoft's acquisition bid, the company also revealed details on its new ad selling system, called AMP, which aims to simplify the process of selling online ads.
AMP sounds a lot like Google's AdSense - the details about selling ads concentrate around the options to place ads onto Yahoo's publishing partner sites. The first partners to start using the system, slated for launch this fall, are Yahoo's newspaper partners, hundreds of independent daily and weekly newspapers.
Furthermore, AMP would have behavioral targeting capabilities built-in, allowing advertisers to target users based on demographic characteristics, geographic location, and online behavior. This comes as no surprise since Yahoo has been way more willing than Google to offer behavioral targeting to its advertisers.
Source: NYTimes
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.