Burger King has teamed up with the creator of “Family Guy” to create short ads made specifically for the internet. Seth McFarlane, whose prime time cartoon show “Family Guy” is particularly popular with young men, agreed to have the ads precede his new show distributed exclusively by Google.
“Seth McFarlane’s Cavalcade of Comedy” is distributed by Google’s AdSense network, which is particularly effective at targeting specific demographics. This internet marketing campaign represents an innovative combination of relatively new internet options to target Burger King’s target demographic. The three ads are amusing spoofs of well known movie scenes. They precede short comedy clips which are about one to one and a half minutes in length and have the feel of Youtube videos. Burger King is clearly adapting its advertising to the methods by which its customers enjoy media and entertainment on the internet.
Link: http://www.brandrepublic.com/News/839827/Family-Guy-creator-makes-Burger-King-ads-Google-show/
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