Doctors using social networks prescribe more

According to a research done by Manhattan Research, a pharmaceutical industry research company,
physicians currently participating in online physician communities presceibe 24 more prescriptions per week than physicians with no interest in online communities. Also, the research shows that the majority of physicians report that they expect pharma to monitor professional community sites and view this monitoring as a positive undertaking.
Given the fact that about 60% of physicians have already been using or interested in using physician online communities, it could be the right time for pharma to look into the marketing and research opportunities offered by this channel.