New Media and the Government of the future

In a great presentation/case-study released today (http://www.slideshare.net/socialmedia8/case-study-the-barack-obama-strategy), the authors highlight all the facets of new media that the Obama campaign used throughout the Democratic nominations and the Presidential elections.

Obama's campaign team, included some non-traditional people, such as Facebook co-founder, Chris Hughes, who headed up the Online & Social Media architecture.

The study does a fantastic job of dissecting the campaign down to its messages, audience and delivery (I'm sure there are 3Cs, 4Ps and all else, in there somewhere!).

It seems that the Obama campaign really harnessed the power of social media this time around. By the next election, both camps will be on board with these new gee-wizz technologies.

But as was told to Peter Parker, "with great power comes great responsibility"...