Here is a great example of an issue that we discussed numerous times in class, not knowing exactly where your ad might display. Below shows an add for Burger King's new cologne titled "Flame", next to a news feed about Australia's wild fires which have so far killed over 170 people.
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-ENCMzaOsH63emAZ5SB0hbogF0RWLgNP3s1m0LQIdywJOztzzC898ri9Qrk4Aev1VL-giMm7x6OIIRqBz_tJa5vzxWI0q8xAaTPiZsewhO1s-KXh6UBoq1246PZu6owChcG9fuA/s1600-h/BKflame.png
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