For more details, click the link below.
http://www.nytimes.com/2009/02/11/technology/companies/11radio.html
A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Saturday, February 14, 2009
Sirius XM in Trouble
Don't look now, but Sirius XM is looking more and more troubled by the day. After fighting so long to get its merger approved, the new company is the latest to get caught in the ripple of the global economic crunch. More specifically, the threat of bankruptcy would spell public humiliation for outspoken CEO Mel Karmazin. It is still unclear how this situation would affect customers, but it may force the company to scale down its content and let go of some of its higher-priced personalities.
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