TV.com vs. Hulu?

After acquiring TV.com through its CNET acquisition CBS has rebranded the site as an online video destination. According to the article, CBS appears to be doing well (note that the base is not mentioned though).

Nielsen VideoCensus information for the month of January finds that TV.com more than tripled unique monthly users over the month before. Streams rose 13-fold and minutes of content viewed exploded with a 4435% increase.

Additional numbers from Nielsen Online for January also show that the site was up 19% in users over the month before, along with up 26% in visitors and 43% in minutes spent on the site.

What is also interesting is how the article mentions that TV.com is a rival for Hulu; in some forms they do compete (both for online viewers), but they are not offering the exactly the same content and at this point people seeking CBS programs can head to TV.com and those seeking NBC/Fox programs (+many others) can head to Hulu.

The rebranding of TV.com as a destination for content that also appears on television makes it a rival to Hulu, the News Corp.-NBC Universal Web site that streams their shows and other video.

http://www.tvweek.com/news/2009/02/tvcom_use_explodes_as_it_gains.php