39% of men surveyed prefer to have their date in semi-dressy evening wear

Chemistry.com, an online dating site launched by Match.com in 2006, released a survey February 3, 2010 debunking many gender based "Valentine's Day" stereotypes. Apparently, women are no longer the romantic drivers of the holiday and men more so then the women desire declarations of love and sentimental gifts.

Summary from site:

Other Valentine's Day myths debunked are:

Myth:	Women want to hear "I love you" from their partners.
Fact:	Of those surveyed, 55% of men want to hear "I love you" on Valentine's Day vs. 45%
	of women.
Myth:	Chocolate dominates as top choice for a Valentine's Day gift.
Fact:	Only one in ten survey participants selected chocolates as being their favorite
	Valentine's Day gift.
Myth:	Having your date dress up for Valentine's Day is more important to women.
Fact:	39% of men surveyed prefer to have their date in semi-dressy evening wear while 34%
	of women surveyed prefer their date to be in jeans and a nice shirt.
Myth:	The younger generation (20s and 30s) prefers eating out on Valentine's Day.
Fact:	43% of the younger generation says they prefer to stay in and cook a special dinner
	together.

Chemistry.com was built on the philosophy that personality types play an important part in creation and maintenance of chemistry. Dr. Helen Fisher, the firm's Chief Financial Advisor identifies four main personality characteristics:

• "Explorers" are creative, daring, optimistic, energetic and curious.
• "Builders" are pillars of society, traditional, cautious, loyal and patient.
• "Directors" are analytical, direct, tough-minded, decisive and emotionally contained.
• "Negotiators" are imaginative, broad-minded, agreeable and compassionate.

Dr. Fisher, as the CSA was also responsible for who wrote the personality questionnaire for Chemistry.com. She had the following to say:

"People seek (and give) intimacy differently," said Dr. Fisher. "Builders, for example, are more likely to want to go to a familiar, cozy place while Explorers are the most eager to go dancing. But ultimately," Fisher goes on to say, "the survey results show what our brain scans studies have long illustrated: that men are just as romantic as women, and that both sexes are seeking commitment and true love."

The survey results - as well as the understanding and recognition of the "four" general personality types can perhaps be used for internet marketing strategies.