Any Publicity is Good Publicity?

As I prepare for graduation and relocation to another part of the United States where cars are the norm, I suddenly find myself right in the middle of the car market. There are so many cars to choose from with each offering both positives and negatives. Every day I find myself besieged by car advertisements on television, in banner ads on web pages, and even rich media advertisements on some of my favorite websites.

Feeling slightly overwhelmed, I decided to reach out to one of my friends who is a self proclaimed car expert. I wrote to him in an email asking for advice on a fuel efficient, economic option. His reply was extremely useful, but he did end with a joke urging me not to buy a Toyota. All joking aside, that is a serious issue and is unfortunate for Toyota and their car owners.

One thing that did catch my eye, however, were the advertisements on the side of my email for cars and surprisingly for Toyota cars. Knowing that google scans email to tailor advertisements, I found this rather humorous due to the negative tone of the text in my email. I guess from Toyota's perspective, this is truly a case where any publicity is good publicity.

Tyan Muckensturm
Blog#3