Monday, March 01, 2010

The Hermes paradox

Can a brand that exists since 1837 have one of the most inventive website? Yes, Hermes can. It has succeeded to manage a perfect balance between very important criteria: heritage, entertainment and highly innovative user-interface.

The website is built around two parts:

First, “Les ailes d’Hermes”, which is dedicated to the brand awareness. It displays more artistic pictures of the products. It also explains the techniques that the Hermes craftsmen use. This carries the Hermes heritage in a very modern way.

It is also a place where the brand can be “bolder” and interact with its customers. As we said, the website offers very entertaining pages and it’s very easy to flick through those without seeing the time flying by. It exploits the new trends of fashion such as above “customization” of one of its flagship product. A product that you will be able to download, to customize, to print and then to glue in order to create your own paper bracelet.

The second part of the website is the online store which has been ranked in the 100 hot 2010 best retail websites by the Internet Retailer. (http://www.internetretailer.com/article.asp?id=32584#hermes)

Although it doesn’t offer all that you could find in the brick and mortar boutiques, the offer grows every month. The products are always presented with a water-color drawing which displays the very lifestyle of Hermes and make the products less cold.

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