In a previous post, Cookies or not cookies? , the upside of advertising based on cookies was discussed. While it can be great for advertisers to be able to target people who visited their sites,having a cookie based ad can also lead to an embarrassing breach of privacy. Dating websites such as Plenty of Fish are now using cookie searches to embed ads into other websites such as YouTube. This is fine if you are single guy or gal, but imagine how well it would go over if you were showing the family the latest video of dogs skateboarding on YouTube and this ad shows up.
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