The company was founded in September 2009 by Maggie Nemser, the Food Editor at Yahoo!, and Dany Levy, founder of Daily Candy. Other key staff members include editors from Gourmet Magazine and food.com. The company convinces restaurants to offer exclusive discounts to its subscribers, and in turn drives healthy business and new traffic to featured restaurant. Subscribing to the site and receiving coupons is completely free and it will continue to be free as the company has no plans to monetize by charging its subscribers for coupons. Therefore, feel free to check out the website and sign up for the service. Enjoy.
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