![](http://3.bp.blogspot.com/_jUezzo3rh6g/TAxui_HVEbI/AAAAAAAABsM/lufXTYlS13s/s320/pg.jpg)
Online retailing is a key priority for P&G: online sales account for less than 1% of the top line of the maker of Tide and Gillette. But this might change shortly: the company has set ambitious goals to increase the former figure tenfold over the next years.
After a four-month test with roughly 5,000 consumers, P&G expands to the general public an e-store built around social media. PGestore.com is probably the biggest e-commerce venture to date for the CPG behemoth. The site features links to Facebook brand fan pages –visitors can buy directly through them-, product ratings and shopper forums.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.