A Yelp For Consumer Product Goods?

Yelp has been tremendously successful over the last five years. Their success is in part due to the fact that users have become increasingly more comfortable using the internet for their everyday needs. As a result, users have come to trust the content that they view on the internet more as long as it is coming from a reliable source. In a study conducted in March by Search Engine Land they found that 72% of consumers trust online reviews as much as they trust recommendations coming from their own personal network. Similarly, the trend of using online customer reviews to determine whether or not you will try a local business is increasing year over year. This is good news for Consmr, a recently released app that allows you to review grocery and drugstore goods. Consmr is one of the first of its kind. If the review system for consumer goods can work in the same way for Consmr, as Yelp has worked for small businesses, they should be positioned well to take on this market in the future.  

http://content.usatoday.com/communities/technologylive/post/2012/06/consmr-product-scanner-pulls-up-reviews/1