BRICs. An opportunity for online travel sales

BRIC: Brazil, Russia, India and China. Analysts foresee that these four emerging countries will represent more than 50% of the world's economic growth in the short term. Apart from offline business development potential, these markets also represent important opportunities for online and e-commerce. If we look at online travel sales CAGR 2011-2016 estimations, BRICs will be among the 5 highest growing countries (the other one is South Korea), according to eMarketer's article: http://www.emarketer.com/Article.aspx?R=1009376&ecid=a6506033675d47f881651943c21c5ed4







However, to seize the opportunity, companies should understand consumer habits and characteristics in these countries in order to tailor their marketing strategy.