Content Marketing Mistakes to Avoid

Some advice relevant to many of the marketing channels we have discussed in class.  This article warns against some risks inherent to digital marketing, including:

1. Poor audience targeting
2. Bad headlines
3. Quantity over quality
4. SEO failure
5. Syndicating the same content everywhere

Excellent digital marketing becomes more difficult every day due to increasing sophistication of competitors and changes to search algorithms.  Do it right!