Mashable reports on how some producers are using social media to help market their TV shows and movies. As ratings have been falling all over the board on broadcast TV, many producers are trying to use social media to improve the chances of new shows.
The article brings the example of TNT's Dallas and how it used Facebook to bring attention to the series.
More information in the full article:
http://mashable.com/2012/11/30/social-media-entertainment/
RF
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