13 Alarming Stats About Retail in Digital

   When I think digital marketing or social media my first thought is "DATA".  Data is king! If your business is online and you're not tracking your performance you're missing the boat.  Data and analytics allow anyone and everyone to learn in real-time how well their campaigns are doing and make informed decisions to increase productivity.

I came across this post online, "13 Alarming Stats About Retail in Digital" and it will open your eyes.  I believe large brands aren't taking full advantage of their online presence.  Take a few of these stats as an example:

Retailers' average response time to a post by consumers in social media is seven hours, more than enough time for the person to go ahead and purchase from the competition! Consumer marketing is all about connecting with potential buyers.  Well your customers are online and if your brand isn't or isn't managed 24/7 you're competition is stealing business.  Check out online brands that are doing it right.

Okay, so say you are cognizant of your online presence but how are your customers using their mobile devices to make decisions?

     "53% of consumers have stopped an in-store purchase as a result of using their mobile phone."

You've been able to bring a customer in the door but more than half will leave because of information on their phone.  But why?

    "38% have done so because they found a better price in another store.  30% because they found a better price online." 

Big brands its time to think about in-store and mobile ads and how they work simultaneously. The world of marketing has changed it's time to change with it.