With recent revelations that the US government has run and continues to run a number of programs that collect and analyze information about individuals' online activity, there seems to be renewed conversation about privacy. In particular, people are more sensitive to the way their activities can and cannot be monitored.
During our class discussion, I thought of this when we talked about ad retargeting. There has been a largely nascent movement in the past to make "Do Not Track" functionality mainstream online (Wikipedia entry for 'Do Not Track'). If these kind of functionality were to gain widespread acceptance online, how dramatically could targeted online advertising be affected? It seems to me that depending on the size of the market, the business implications could be significant.
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