Search empowering businesses to leverage the long tail

As Chris Anderson, author of The Long Tail, explained that there is less need to make and distribute products in one-size-fits-all strategy when the costs of distribution and production are falling down. This strategy is powerful and enables small or medium or large enterprises to reach niche customers, which were economically prohibitive earlier. Thanks to giant online search engines, in particularly Google, for providing affordable, easy to use and reliable platforms to target such niche customers.

With booming online business models, it becomes imperative to reach as many customers as possible. However, it's always best recommended to utilize power of organic search ( by following SEO best practices to get improved organic search results ) and paid search campaigns (SEM). Search Engine Optimization techniques ensure that your customers can find you even when you don't plan to advertise. Sometimes, SEO initiatives are costly for big enterprises because of long production and deployment schedules, but it definitely generates more qualified traffic, leading to higher revenue and profits in long term. Using paid search platforms, such as AdWords by Google, customers are simply few clicks and dollars(:-)) away. Also, businesses have great flexibility in targeting local customers and controlling individual campaigns independently. 

Looking at Online businesses, Netflix started including Bollywood movies to target south asian communities. The selection is still limited and is not marketed appropriately on various channels. I'd further argue to increase more regional movies as there are more regional movies (combined) produced than Hindi movies alone. While users providing free information on Facebook, and Google Plus, advertisements can further be customized to target specific customers that may have interest in regional language movies. The world of online targeting has just taken off and can easily be capitalized using the power of Search.