Flu season is going viral

I came across an interesting campaign that I wanted to share with you. Kleenex has taken advantage of flu trackers such as Google Flu Trends to create an app which will predict when their customers will start sneezing.

Come late September, customers will be able to see the top 10 cities to be the hardest hit by the flu season on Achoo. In addition, customers will be able to enter their zip codes to get regional cold and flu forecasts. The concept will be reinforced by a TV campaign from JWT showing people who have had to come up with creative alternatives when they ran out of Kleenex (e.g. wiping your hands on Comet, the family dog).

Achoo is a great example of a traditional company staying ahead of the curve by using digital marketing. By using trends collected through search to created targeted marketing campaigns, Kleenex is able to innovatively promote its brand whilst adding value to their customers.