Are you ready to feature in Google ads?

Google updated their service terms last Friday so that they can include Google+ users' faces, names and comments in ads. The content will be taken from reviews users have made on Google+ and affiliates and then appear not only in Google searches but also across the Google ad network (which contains 2 million sites).

Following their announcement, media agencies and blogs alike have been posting dozens of articles on how not to appear in "adver-dorsements". It is easy to see why this change would cause a frenzy from a superficial, first take perspective but the idea of promoting a brand and sharing opinions about products is something that the users in question are already doing. 

While it is understandable that users in general would frown and run from being used as "product pitchers", one could argue that it is hypocritical of them to want to hide the public reviews they have already made. 

By writing public reviews, users are, in essence, broadcasting that they love or hate a product to the world. In my view, Google's "shared endorsements" is merely making their voices more transparent to the rest of the world.