In a "big data" world, companies increasingly invest in marketing analytics to maximize the value they get from their consumer data. Often times this has them focused on the size and scale of data, rather than using the 80/20 rule and focusing on those sets of data relevant to clearly defined business objectives.
This is highlighted in a recent article by Clickz: http://www.clickz.com/clickz/column/2299962/data-is-great-but-the-value-is-in-the-insights
It explores examples of when strategies and applications of the analytics insights work best, and arrives at three main takeaways for companies dealing with data analytics:
1. Focus on the right business drivers - decide what you do and do not want to do
2. Draw business insights and get them to the front line (sales & marketing community)
3. Ensure that all your insights are customer-centric
This is highlighted in a recent article by Clickz: http://www.clickz.com/clickz/column/2299962/data-is-great-but-the-value-is-in-the-insights
It explores examples of when strategies and applications of the analytics insights work best, and arrives at three main takeaways for companies dealing with data analytics:
1. Focus on the right business drivers - decide what you do and do not want to do
2. Draw business insights and get them to the front line (sales & marketing community)
3. Ensure that all your insights are customer-centric
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