A recent article in Mobile Commerce Daily mentioned the growing number of virtual assistant programs that are providing information to mobile users based on their context to help them find what they are looking for. This takes the notion of contextual messaging (SMS and push) to the next level using voice recognition software.
Some marketers believe that utilizing voice recognition software on mobile devices will lead to the next generation in customer service and marketing. As ABI Research indicated, “Now with sensory technology, you can wake up your phone with just your voice, you don’t need to push a button . . . You can say, 'Hey Galaxy, what is the weather like today?'"
So, who's doing this?
EasilyDo and Google Now, but most people are sitting on the sidelines because of the inherent invasiveness in the technology. For example, EasilyDo taps into data stored on the user's mobile device - such as data from the user's social networks and calendars - to inform them when they need to do something, like leave for a meeting.
Some marketers believe that utilizing voice recognition software on mobile devices will lead to the next generation in customer service and marketing. As ABI Research indicated, “Now with sensory technology, you can wake up your phone with just your voice, you don’t need to push a button . . . You can say, 'Hey Galaxy, what is the weather like today?'"
So, who's doing this?
EasilyDo and Google Now, but most people are sitting on the sidelines because of the inherent invasiveness in the technology. For example, EasilyDo taps into data stored on the user's mobile device - such as data from the user's social networks and calendars - to inform them when they need to do something, like leave for a meeting.
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