Here's an interesting view on Adobe's Digital Marketing Study that was released few days ago. There is a curious trend that came up in the survey. While most marketers believe digital is where the industry is moving right now, especially customization and social media, a much smaller percentage says they are not prepared to be effective in the field. It seems that most marketers are still focusing on the traditional marketing efforts to strengthen brands through creative. However, most realize that digital is the wave of the future. In order to stay relevant, companies need to allocate more resources to strengthen their capabilities in digital and be ready for the future.
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