Improving the Links to Your Company

Social media can help improve search engine optimization by providing a forum to share links that point back to your website.  The key seems to be in strategically positioning yourself at the right place at the right time.

In canvassing various blogs and websites, I found some general themes on the matter.  In terms of being at the right place, for instance, it is helpful to have another company, blog, or website, on which to place your content that can ultimately link the reader back to your website.  The place where you post your content should be a reputable site, obviously, that serves to enhance and expand your current customer base, especially those customers you may have had difficulty reaching.

Another general theme I saw was creating content that would make people want to share, essentially capitalizing on the right time to publish something.  On the creative side, thinking through if you would share this information could help form what you produce.  The challenge is that the time and cost that can go into producing a video, picture, or story that people will want to share and that they can tie back to you and your firm can be significant.  However, the upfront costs would likely be worth the downstream revenue if you are able to actively engage your customer base.

Lastly, an interesting tactic is to figure out what your competitors are doing.  There are apparently tools that allow you to do this, such as Open Site Explorer or Majectic SEO. These tools allow you to see your competitors’ links, giving you the websites that your competitors are using to link back to their own websites.  This knowledge is useful in several ways and some include helping you identify new customers, sources of links, and the content your competitors are using.  This information will come at a cost, though.

For even more ideas from a number of digital marketers, please click here.