Pinterest has confirmed that San Francisco Chronicle President Joanne Bradford will join Pinterest at the end of the month as Head of Partnerships. "We're thrilled to confirm that Joanne Bradford is joining Pinterest as head of partnerships, where she will be focused on both commercial and content partnerships globally", said a Pinterest spokesperson.
This hire is similar to Twitter's hire of NBC's Vivian Schiller to head Twitter's news partnerships. This move also points to the increasing importance of social media as formal news channels and substitutes. Schiller at Twitter will work with outside news corporations to build integration with the platform, and better integration to news networks.
Pinterest is also making efforts to integrate the site with journalism platforms. They encourage users and publications to 'pin' more articles on the website.
This hire is similar to Twitter's hire of NBC's Vivian Schiller to head Twitter's news partnerships. This move also points to the increasing importance of social media as formal news channels and substitutes. Schiller at Twitter will work with outside news corporations to build integration with the platform, and better integration to news networks.
Pinterest is also making efforts to integrate the site with journalism platforms. They encourage users and publications to 'pin' more articles on the website.
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