WALL STREET JOURNAL INTEGRATES MEDIA & E-COMMERCE WITH WSJ SHOPS

This week, the Wall Street Journal launched The Shops at WSJ. The site is accessible from a variety of Dow Jones’ sites and is a year-round extension of the shoppable gift guide the Journal introduced last holiday season. The move marks a formal integration of traditional media and e-commerce for the company, and presents a new revenue stream opportunity. The Journal joins Elle, Lucky, and Harper’s Bazaar in introducing shoppable media platforms. Currently, the newspaper is curating the products it features on The Shops at WSJ, and not accepting money from retailers to feature their products.

Source: http://www.wwd.com/media-news/fashion-memopad/blurred-lines-7262973?module=Media-hero