7 Stats about Mobile

1. Major channel for search

- Google predicted that mobile search will overtake the desktop search in 2015.

2. Local Focused

-40% of mobile searches are for local ones.

3. Quick conversion to action

-81% of the conversions from mobile search happen within five hours of the search.

4. Top 5 major activities done by phone

-Making a phone call (83%), checking email (74%), searches (67%), taking pictures (62%), and accessing social media (57%)

5. Peak time and day for mobile search

- From 8 pm to 12 am during the day, and holiday seasons increases mobile research up to twice

6. Fastest growing age in SNS

- 55–64 age for twitter, 45-54 age for Facebook and Google+

7. Apps vs Website in the mobile world

-85% of users feel more comfortable with apps than with mobile websites.

PS. 75% of US smartphone users take their phone with them to the bathroom.

source) http://www.entrepreneur.com/article/234623