New Trend of Digital Marketing

While searching the web today around news of digital marketing, I identified a few trend that are going to shape the future of digital marketing.

First, real-time data will become increasingly more vital to improve the effectiveness of digital marketing. The need for real time information is going up. The ultimate goal is to change from recording data to modifying the system in real time and consequently which allow buyers to tailor bids and ads, impression by impression, across a wide range of ad spaces. Second, digital marketing will be revolutionized and become more customized based on user data. User data will become the key to keep digital marketing customized to the lives of specific customers. For example, the location and information such as what time of day customers are accessing something and the identity of the customers are used in marketing tools to tailor the advertisement. Lastly, Apps are adding new ideas of services and marketing. Apps such as Nike Run are interacting with customer’s daily life and providing services for the customer. This raise awareness of the brand and makes customer more loyal to the brand.