Viral Marketing is used by companies to spread through the
internet information or commercials about their products or services. Viral
Marketing can be delivered through many channels: text message, e-books, blogs twitter,
web pages and video clips. This type of
strategy is aimed to individuals with high social networking potential. This
helps to spread the mouth very quickly with a minimum cost.
Additionally, people pay more attention and rely more in the
opinion of their friends, so viral marketing has a greater impact in the
behavior of people.
The increase of social networks these last years has led
marketers to adopt viral marketing in each campaign.
But what do you need to be successful in this new marketing?
First, we need a creative campaign, a good story. This will
allow marketers to catch the attention of the people and increase the
popularity through the recommendation of friends. Viral Marketing generally
takes advantage of common behaviors and motivations, to encourage others to
share their commercials.
Second, it must to be easy to transfer this information to
other people. Fortunately, the development of social network has been crucial
to allow Companies to use Viral Marketing.
Finally, we should avoid misinterpretations in the messages.
This can ruin the reputation of a
company in a few days, as it is impossible to control the information available
in the internet.
Marketers always have to pay attention at the reaction of
the public at the beginning of a marketing campaign in order to react as quickly
as possible and avoid bad comments to spread in the web.
Lourdes Peirano
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