Viral Digital Marketing Campaigns

Some brands are just light years ahead of their contemporaries in terms of their digital marketing campaigns which directly (and positively) impact their brand image. Here are 5 favorites that I find

A) Innovative

B) Funny

C) Heartwarming 

D) Or all of the above.

1) Who doesn't love Oreos? With campaigns like these - you can’t help but like them even more!

Check out how Oreo celebrated it’s 100th birthday! - Oreo video

2) I’d probably never heard of West Jet before this video but it definitely made me want to fly them if I ever go across to Canada! The company was hoping for 800,000 views - till date this video has 36M! Warms my heart every time I see this - West Jet Christmas Miracle

For more information check out this link.

3) How do you make Water interesting? Well, the marketing team at Smart Water solved the conundrum by putting all the elements of a viral video (at that time) in one video. Watch Jennifer Aniston for Smart Water. They followed it up recently with another.

4) I was working for P&G during the 2012 Olympics and when they showed this video to the employees there wasn’t a dry eye in the house. The Thank you Mom campaign has thus grown from strength to strength with it’s own dedicated Twitter page.

5) Finally - this P&G campaign was what a digital marketer’s dreams are made of! The man you’re man could smell like was a simple concept with a clever tag line. But it was executed so brilliantly that it became an instant hit. With 45 million views to date and many follow up videos (by the brand and others) this definitely deserved all the awards it won. Check out the behind the scenes which itself has 1.69M views and the Sesame Street Parody with 10M Views! Now that’s powerful :)

Please do share videos that you have found interesting.