The personal finance industry is undergoing huge changes as more and more information is getting transparent and easy do it yourself software are emerging. Although various solutions around wealth management have emerged, none offer yet a comprehensive advisory system keen to the ones available to the most wealthy individuals.

Banks, mutual funds and tax accountants have been traditionally the pillars of the wealth management system for the vast majority of americans. These traditional players have evolved very little in terms of strategy towards online based services. They are mainly extensions of their usual offerings.

This lead to emergence of new competitors such as:
- Turbo tax,
- Mint,
- Wealthfront, betterment
 - Online brokers, online banks
Showing that there are some alternatives to this closed-end economic system for 80% of the population presenting similar financial characteristics.

No matter how encompassing this suite of product is, the individual using them need to have a certain level of financial education to use these new tools. However, there has been so far no encompassing solutions for customers.

What does the future hold? The vast majority of people having likely the same aspirations and mostly the same financial profile, there is room for a new entrant to aggregate the various products and become a one stop shop for customers, creating a new type of financial agent. Examples are all around us: all the online brokers have setup rollover ira accounts, Mint has started reviewing performance of your investments, banks are now adding budgeting services similar to Mint, turbotax has started to provide investment advice and in some countries banks have acquired online banks and brokers.

The question becomes: will those new players be acquired by a large financial corporation or will the major internet financial players become financial corporation themselves providing a one stop solution similar to banks? It seems that the financial industry will still undergo some major transformations in the near future.