What’s in the Internet for me?

Am not a Facebook or a Google or an Amazon who can monetize their multi-billion user base or generate revenue via paid clicks or sell products directly via the internet…Am a consumer products company selling frozen yogurt or mac & cheese trying to allocate my advertising spend to media channels that generate the highest return on investment....  

So what’s in the Internet for me? How can clicks boost my top line?

While advertising smartly - leveraging the Top 7 Online Marketing Trends gives me an opportunity to engage the millennials and create wide brand awareness, I wonder if it truly boosts revenue for me? Is the Internet a means to stay relevant to a dynamic consumer base because everyone is on it or could it be an avenue to capture share of wallet?

Awaiting your expert opinion on what’s in the Internet...